Thoughts about hr and management in the real world – extra information I couldn't fit in my books!.
Yes I thought my first new blog should be about something very serious and it involves the hit Netflix series Bridgerton. That may not sound serious but bear with me (and remember my first ever blog post was about Downton Abbey!).
Now if you haven’t seen Bridgerton – it’s set in Regency England and follows the trials and tribulations of the Bridgerton family and whether oldest daughter Daphne can secure a good marriage. There are fantastic costumes, much acrobatic sex and some very nice bare bottoms. It’s pretty puerile but a very enjoyable watch to take you away from the real world for a few hours.
So what can Bridgerton teach those of us in HR, or if you manage a team?
In the series, each day a mysterious author called Lady Whistledown distributes a newsletter about what happened at the latest ball, what the gossip is and any scandals she’s heard about.
At Elephant we run engagement surveys for companies, and one of the questions that always rates as ‘could be improved’ is communication. Employees would always like to know more about what’s going on.
So why not take a leaf from Lady Whistledown’s book and reinvigorate your company newsletter with stories about what’s happening in the company? Are there employee successes that could be shared? Are there challenges people are facing but have come up with a solution? Are there client stories that people should hear about?
But don’t be like Lady Whistledown in being the only author. Ask employees or managers to submit stories. See if there are people in your HR or comms or marketing teams who like writing – who could go out and do some interviews and write them up. Make it interesting and people will like reading it. Boring newsletters out! Make it something people want to read.
If you use a programme like Mailchimp it will even give you stats about how many people have read your newsletter, and what they have clicked on or ask your IT team if they could monitor how many people are reading it – then set yourself a goal to increase it.
As for who Lady Whistledown is in Bridgerton – you have to wait until the last episode to find out!
Angela Atkins is the co-founder of Elephant Group who now operate in NZ, Australia, the UK, Canada and the US. She is the author of the Bites series of books and is about to launch Management Bites Global edition. She now lives in the south west of France.